The Dominican Death Trap

IMG_2070

Last year my ex-girlfriend and I traveled to the Dominican Republic for a destination wedding. One morning we were drinking by the pool when this flying-boat-hang-glider soared by in the sky.
“That thing’s a fucking death trap,” I said.
“I’m going on it,” she replied. “Tomorrow.”
“What?”
“I’m serious. After I finish this beer I’m going to go ask the concierge.”
“God damn it,” I said.

The concierge didn’t have any pertinent information. The next morning while on a run I found the captain of this suicide ship about a mile down the beach. He was a Frenchman and spoke no English. He was not affiliated with any hotel or activity organization. He was just a Frenchman with a flying boat. And faint muttonchops:

êtes-vous prêt à mourir?
êtes-vous prêt à mourir?

I told my ex-girlfriend about it and in the afternoon we walked to the flying boat. We each paid $70 for a 20 minute ride. The flying boat could only carry one passenger at at time. My ex-girlfriend went first. During the entire flight she kept leaning over the side and waving. She was a maniac. When it was my turn I pictured the hundreds of notebooks I’ve filled with scribbles over the last couple of years and wondered if anyone would go through them when I’m gone. Probably not.

Still though…it felt good to pretend. I sat in the flying boat and held on with a vice-like grip.

There have been 3 times in my life when I felt almost certain that I was about to die. This experience is one of them.

Captain Jacques Cousteau increased altitude and began gradually turning the craft so we could fly back the way we came. We were hundreds of feet above dry land and the wind picked up. I knew that this was the trickiest part of the flight. If the wind hit the wings too forcefully as we turned and Jacques didn’t adjust correctly the boat would keep on turning and head downwards.

In the video below it’s difficult to tell the level of turbulence with the camera attached to the wing. But between 7 and 15 seconds the flying boat began to jerk and rock. It was during the time that I thought, “This is it. I’m a goner.” At 13 seconds the boat veered to the left, then back to the right, and while I almost choked on anxiety Captain Jacques muttered something under his breath. I swear it was, “Vive la France.”

 

After the ride I ignored the horde of Dominicans trying to sell me trinkets and smoked a cigar to ease my frazzled nerves. My ex-girlfriend laughed and said I looked all shaken up.
“How come you never waved?” she asked.
“Because I was terrified.” We walked back to the hotel.

Later on at the tiki bar, people asked how it went. My ex said it was so much fun. I said it was the last time I would ever step foot in that Dominican Death Trap.

While my ex elaborated on the details of the flight and a friend showed her pictures he took from the ground, I left and walked back to our lounging chairs. I was happy to return to sipping corona and reading The Brothers Karamasov by the pool.

I’ll never get tired of this…

She’s been waiting. She turns the hot water on and smiles.
“Ready?”
“Born ready.” She laughs. I throw down my bag and step over to where she’s sitting. “I’ve been thinking about this all day.”
“Oh really?” I settle down, let my muscles relax, and the water envelops me. “You are ready,” she says.
“Yes.”
“Good.” She’s from Russia, most likely fresh off the boat. Her accent is strong. Her eyes are dark.

She hovers over me and I shift into a more comfortable position.  Her hands grip the back of my head. She’s aggressive. She’s done this before. Yes, I’m paying. Yes, she doesn’t know me. But it feels intimate. It feels special. She grabs, scratches, presses, pulls, and massages during the whole experience. I keep my eyes closed because I think it would be inappropriate to look her in the face, especially since she’s on the job and concentrating. Soon, I’m blinded by ecstasy. My eyelids flicker. I don’t want her to stop. But stop she must. I’m not the only one…

I stand up and she hands me a towel.
“Thank you,” I say.
“You’re welcome,” she replies.
“I’ll never get tired of this…I mean…that.” She laughs again.
“Feel good?”
“Yes.”

My hair is washed and clean. I walk away. It’s time for a haircut.

 

Cee-Lo

cee lo

During high school I started a gambling epidemic and was nearly suspended. The game was called Cee-lo. For those innocent  readers…the game involves 3 dice, currency tossed recklessly on the ground, a steady hand, and valor.

Cee-Lo derives from the Chinese words: Si-Wu-Liu (4-5-6) and has many variations and names (Chinchirorin, Dice, Sanliu Baozi, etc.)

No, the game was not invented by the maestro CeeLo Green:

clo cat

c e lo bowser

Nor was it created by one of my artistic idols: Biggie Smalls

biggie cee lo

It was brought over to the U.S. by Chinese immigrants “who played it with their colleagues.” Then it was heartily adopted by the urban, black, impoverished community “who played it with their homies:”

cee lo gif

The game was introduced to me during a cross-country-team bus ride by Max Alinko, who learned it while playing at basketball camps in the ghetto of Syracuse, NY. Gambling courses strongly through J.W. Kash’s veins. I fell in love at 4-5-6 (the best, automatically winning roll).

After Max taught me the game, I became obsessed. I played on the bus, in the library, in the locker room, in the parking lot, during class, after xc practice. And being a natural and sympathetic teacher, I taught everyone who was willing to learn. I took many a novice under my greedy, fidgeting wing. This all happened when text messaging was beginning to blow up. “Bathroom near the cafeteria. 1:45pm Five of us. Cee-lo.” Kids were cutting class, playing against lunch trays, tossing under the cover of textbooks, against shoes…there came a point when it was so bad that when I went the bathroom during class I was surprised not to find guys rolling dice. And through it all I was considered somewhat of a ringleader because I never turned down a game…

I have a distinct memory of my first $10 match. It was with Jaquan in the bathroom nearest the auditorium. It was only the two of us…he had challenged me to play for this ridiculous sum two hours prior. My hands were trembling. My lips were dry. The dice ricocheted off of the hard, blue tiles with a SMACK CRACKITY SMACK SMACK SMACK crackity smack. We seemed to play for half an hour, each of us staring desperately at the results of each roll, whispering incoherent incantations under our breath…the crumpled Hamiltons waiting to be grasped…

The unexperienced reader may be wondering what it is about this particular gambling pursuit which makes it so enticing…

1.) The power is in your hands. You’re not waiting for a card to be dealt, for a machine to click, for a team to score…you’re deciding your fate with a your own shake and toss…perhaps if you think or shake harder you might roll 4-5-6…

2.) After researching this game I learned that exactly 50% of the dice permutations are meaningless. Despite learning this for the first time today, it makes a lot of sense. I’ve played thousands upon thousands of Cee-lo games and I always wondered  why each roll seemed so on-the-edge…so exciting…I felt it intuitively, but now I know statistically that for each roll you have an equal chance of scoring. It’s like you’re flipping a coin and trying to get heads…if you get tails fives times in a row you expect heads the next time (even though this is an illusion, i.e. the gambler’s fallacy…independent trial of a random process) so each roll seems to ratchet up the intensity. Tails again! Tails again! Tails again! GOD DAMN IT GIVE ME 4-5-6!

3.) There’s something else…something wild….about the result being determined for a split second before you know exactly what it is…when the dice are done rolling you frantically glance at each one…4!….5!…1! GOD DAMN IT. Then you roll again. Then you hope.

(Note: I beat Jaquan for the $10 that day and walked back to my stupid English class throbbing and glowing with glory and pride.)

Another fond memory I have of Cee-Lo is being at a football game, bored out of my mind, and leaving during the third quarter with my friend Landon Neese to play against Jimmy Pitts and his younger brother. We snuck into the school, found a  bathroom, and played with my own, personal, steel dice which I carried with me to most public outings. Jimmy was a pro and would do this thing where he would yell what he rolled (TRIP SIXES) and quickly grab the dice off the ground. Landon and I wouldn’t let this technique slide though, and ended up leaving $5 and $3 up.

clo guns

(Jimmy Pitts was a basketball star, but ended up transferring to the most ghetto school in Syracuse (Fowler) the next year. Then he got caught up in the wrong crowd, was arrested for breaking and entering, and spent a couple of years in prison.)

So how did I almost get suspended?

The Colosseum of high school Cee-lo was located in the “Band Auditorium” in the back corner…where the drummers loitered, napped, and played calculator games. I was a drummer and frequently orchestrated large matches. It really became “out of hand.” Kids were skipping class all over the school to sneak into the back of “Band Auditorium” to flirt with lady luck. The band teacher had been around for 30 years and didn’t do anything about it…at first.

One day the vice principle arrived at Band practice unannounced.

“Excuse me? J.W. Kash? Will you please follow me.” He led me to the principles office. I was told to sit in a chair.

(Note: During high school I was constantly being punished for various transgressions…so when I sat in the chair my mind started racing and preparing to cope with the judiciary onslaught).

The principle, Mr. Gasperini, a bald man with beady eyes…began the interrogation.
“Teachers have been informing me…J.W….that you’ve been organizing…gambling games.”
“Really?” He put his hand on his red chair:

gaspo
Thanks Internet

“Yes. Would you…empty your pockets for me?”
“Sure.” I emptied my pockets. There was one die.
“Now…would you empty your backpack for me?”
“Of course.” One more die emerged. Both of these die were unexpected.
“Hmmm. What about the front pocket?”
“I don’t usually put anything in the-”
“Please empty the front pocket.” I opened the front pocket and pulled another die. Damn. “It takes 3 die to play this gambling game…doesn’t it, JW?”
“Ahh-”
“This is bad, JW, this is real bad, it looks like I’m going to have to suspend you from school…and you won’t be able to race in the Sectional championships this afternoon.”

My cross country coach was contacted, my parents were called. Mr Gasperini’s punishment was clearly ridiculously harsh…and since I was #2 on the cross country team with a chance of making it to states (I ended up missing it by one person that day…who passed me in the last 1/4 mile of the 5k…missed qualifying by 14 seconds…I often wondered how this incident affected my race) and since my parents assured Mr. Gasperini that I would be reprimanded at home…I was let off with a couple of after-school detentions.

*

Yesterday, at my restaurant, a man walked in with a date and ordered drinks. The bartender was staring off into space at something very interesting so I brought the drinks to the couple. When I set them down I saw 3 dice in front of the man.

“Are those for…Cee-lo?” I asked
“Hahah. Yes. How did you know?”
“C’mon man. 3 dice.” He turned to the girl.
“That’s crazy. I can’t believe he knows about Cee-lo.” He turned back to me, “Do you play?”
“I…I used to.”
“It’s so fun.”
“Yes. Wanna roll right now? For a dollar?” He laughed.
“Sure.” We placed the bills on the bar. He rolled the dice against a menu. Eventually, he scored a 4 (the box). I rolled Trip 5s. The man laughed again. “Nice! Here’s your dollar.”
“No. You keep it.”
“Really? Why not? You won it fair and square.” I pushed the dollar back to the couple and started to walk away.
“I don’t gamble when I’m on the job.”

 

Subscribe here:

The Catcher in the Rye

IMG_3542

Tonight I finished this little book for 10th-15th time…I’ve lost count. As a serious, American writer there’s no way you can ignore Jerome. He has one of the strongest, loudest, most tightly controlled voices in all of literature (at least since Mark Twain). Even authors who hate him can’t help but acknowledge that he mastered his perspective. My favorite, indirect slap (but we all know that a literary insult is a form of tribute):

“In the same school are those modern writers who start with some assignment such as “a mood of adolescence” or “my search for the meaning of life in prep school.” When they write, the standard of selection is the mood of the moment. The result is the kind of story where you do not know why one incident was included rather than another, or what is the purpose of it all. Behind such a hodgepodge is always a writer who starts without a defined plan and then writes as his feelings dictate.”
-Alisa Zinov’yevna Rosenbaum (The Art of Fiction)

Since my mind is whirling with all I could say about this novel, I’ll start with some interesting facts:

1.) Published in 1951 when Jerome was 31. Despite being an established author who had published successful stories in The New Yorker prior to this book, The Catcher in the Rye was denied by Harcourt because the head of the trade division “couldn’t understand it,” and the editors thought the protagonist “wasn’t believable.” (Both valid criticisms.) When Mr. Salinger was told this face-to-face, he broke out into tears, grabbed his manuscript, and ran out of the publishing house. He went to Little, Brown instead. Since 1951, The Catcher in the Rye has sold 65 million copies and continues to sell about 250,000 copies every year. Good job Harcourt.

2.) Salinger was in WWII, stormed the beach at D-Day, was engaged in some of the bloodiest combat (letter home: “I’ve been digging my foxholes to a cowardly depth”), and freed concentration camps (he was half Jewish). Yet he never wrote directly about the war:

“I believe its the moral duty of all the men who have fought and will fight in this war to keep our mouths shut, once it’s over, never again to mention it in any way. It’s time we let the dead die in vain. It’s never worked the other way, God knows.” –J.D. Salinger

He carried around the first 6 chapters of The Catcher in the Rye during the war. No wonder the beginning is so damn good…the guy was writing it when he knew that he could die any day…and when his friends were dying all around him…you don’t mince words, emotions, or ideas if you’re on the edge of death and you’re trudging through horror. In a letter home during the war Salinger said, “All I have left is nostalgia.”

3.) Three men committed murder who either had a copy of Catcher in the Rye in their hotel room, with their few belongings, or on their person at the scene of the crime. The most famous murderer was the guy who killed John Lennon. He sat down and read from Catcher right after he killed Lennon. He read from Catcher in court as his defense. The bastard is still in prison.

4.) J.D. Salinger had one nut. He was also suave and good with women. He dated the beautiful Oona O’Neill (daughter of the famous alcoholic, playwright Eugene O’Neill) before he went to war. Then she married Charlie Chaplin during the war and broke Jerome’s heart. The character in Catcher named Jane Gallagher, who Holden is always trying to call but never speaks to, is Oona O’Neill. Like Oona, Jane’s father was “…supposed to be a playwright or some goddamn thing, but all ever saw him do was booze all the time and listen to every single goddamn mystery program on the radio.” More telling, Jane’s father was named Mr. Cudahy. Patrick Cudahy was the maternal grandfather of Charles F. Spalding, who was a scriptwriter for Charlie Chaplin.

5.) “A man’s got to take a lot of punishment to write a really funny book.” -Ernest Hemingway. During the war Papa Hemingway hung out with Jerome. He said Salinger had “helluva talent.” When Hemingway died one of the few books in his library by living authors was Catcher. Catcher is an extremely funny book…it is also disturbing…those two things in literature frequently go hand in hand. “Comedy is the mistress of sorrow.” -Jonathan Winters

So what is it about Catcher which makes it timelessly affect people so deeply? Every great work of art (especially books) has an element of mystery…but here are two reasons:

1.) “When you come down to brass tacks the value of a work of art depends on the artist’s personality.” -Somerset Maugham.

Salinger has a funny, ridiculous, wild, and enticing personality. And he hits on that extremely difficult balance of intimacy and independence. You want to hang out with the protagonist, Holden Caulfield, because he kindly brings you into his world…yet he doesn’t give a shit if you like his world. Readers enjoy the personality of the novel. Think of the funniest people you have ever met…they touch the deep tissues of empathy which you share with them…yet they are also unique, ridiculous, and rioting in their own sphere.

It’s impossible to analyze adequately…but while reading Catcher you intuitively think, “Yes, this is exactly what Holden would do/think/say in this situation. A high school drop out who’s a self-proclaimed liar and exhibitionist would try to get plastered in a bar and hit on women.

2.) The novel, structurally, is extremely self-contained and balanced. Holden interacts with a concerned teacher near the beginning and at the end of the novel. The teacher in the beginning “gets a big bang out of buying a Navajo blanket” and near the end Holden observes an Indian weaving a blanket in the Museum of Natural History. The teacher in the beginning reads Holden’s crappy final paper on the Egyptians and near the end Holden talks to two boys about how the Egyptians preserved their dead. When Holden interacts with the two nuns he accidentally blows smoke in their faces and near the end when Phoebe is riding the carrousel the song playing is “Smoke gets in your eyes.” In the beginning Holden is standing next to a Revolutionary War cannon and near the end Phoebe talks about playing Benedict Arnold in the school play. When Holden is in a taxi he talks to the driver about whether the fish survive in the ice during the winter and near the end Holden observes an Eskimo ice fishing. The first line of the book mentions David Copperfield by Dickens and in the middle Holden sees a movie where the protagonist is carrying Oliver Twist and near the end the neighbors of his childhood home are the Dicksteins. In the beginning Holden says that the weather is “cold as a witch’s teat,” and later he refers to three women in a bar as witches. In a memory Holden likes when Jane puts her hand on his neck and later Phoebe, when Holden is crying, puts her “old arm” around his neck. In the beginning the first teacher shouts, “Good luck” after Holden and at the end the old woman in the school shouts “Good luck” after Holden. There are numerous references to coats and dancing. All these little connections (there are many, many more) subtle strike out subconscious while we’re reading. They create a world where the parts add up to something greater than the whole.

My experiences with the book…

1.) I first read Catcher when I was 12. I thought it was boring and, for some reason, “sticky.” I remember two images standing out: a guy in a formless bar talking to himself. And a little girl at the end riding a carrousel. So what? I also remember thinking it was crazy and silly that the voice of the book was a teenager…because the book was written by a 31 year old man! (I looked it up)…that’s weird.

2.) I read it again in college. Hmm..there are actually some funny parts in this book. Still…big deal.

3.) After college I read it again…holy shit…there’s a lot going on here.

4.) Now I have to purposely restrict myself from reading it too much…I look forward to the future when I forget parts of the book so I can encounter them again with a fresh, different mind…I’ve had experiences in bars, with women, with lost innocence, with living in NYC, with pain…it feels good hanging out with Holden.

There’s a lot more I wanted to say…but since I have a tendency to talk too much….I’ll end with this….

Mr. Salinger is a friend.

IMG_3543

Oh yeah, right after the war Jerome married a Nazi spy named Sylvia Welter.

IMG_3544

And he had a beloved schnauzer named Benny who lived with him while he wrote his only novel.

 

Subscribe here:

Hasidic Jews: A tale and some gedanken

hasidic jews

For a year I lived in Do-or-die Bed-stuy, Brooklyn on the border of the largest Hasidic Jewish community outside of Israel. There are between 90,000-100,000 Hasidic Jews in North America and 25% of them live in Brooklyn. Of these Brosidic Jews (Brooklyn Hasidic), 90% of them would blush, whisper yiddish curses, and turn away when I’d sprint shirtless through their tightly-knit, amply-covered communities. And 95% of the chaste women would shriek, clutch their wigs, and huddle on the opposite side of the sidewalk when Hank would strut and swagger past their cloistered, crowded homes.

During this time I worked as bartender for a place called Wray’s in the hood (outbreaks of violence were frequent…WHY YOU LOOKIN AT MY GIRL?!) and as a busboy for a restaurant called The Runner. On my walk home from both of these places I’d pass right through the center of the Hasidic community. One time I stopped to buy a loaf of wheat bread for my daily pbj and didn’t have enough money. WHAT TO DO? The Hasid cashier said it was fine and let me go. So much for the stereotype of Jewish stinginess…then again…I’ve had numerous people tell me that I look Jewish (my nose is slightly big and my red hair becomes a curly afro). Whatever the motivation, I still left the kosher grocery store with a warm feeling in my heart. And I returned the next day to pay back the difference.

A week after this friendly exchange I was walking home late on a Saturday night when I was accosted by a Hasidic Jew. He was very short, on the cusp of midget, wore spectacles, and had a long, gray beard.

“Please, please help me!” he yelled.
“I…I’m just walking home. I’m tired. Leave me alone.”
“You’re not Jewish, are you?”
“No, I’m not.”
“Yes! Please! Five minutes of your time. Please.” I thought of the Hasid generosity from the week before. I believe that acts of kindness ricochet in life..so you know what? Fuck it. I’ll help this devoutly Jewish man.

He led me into a building, into an elevator, and we traveled up to the place where I might be murdered. He didn’t tell me why he needed my help. He was emotional and kept talking incoherently (my fatigue and apprehension might have been blurring his words), “We’re here visiting…at a friend’s place…can’t do this…”

We entered his apartment. The place was freezing. Three children squealed and scattered into dark corners. The hairs on the back of my neck stood at attention. I was ready to defend myself against an ambush.

“Follow me,” the man said. He led me into a bedroom which was connected to a kitchen. A butt naked woman was passed out on the bed (just kidding). I saw a women timidly poke her head around a corner. The man opened a closet and pointed at a button. “Please. Turn it off.” I looked at the switch. It was for the air-conditioning. I pressed the button. “Thank you! Thank you!” I learned later that it was The Sabbath and that Hasidic Jews are not allowed “to do work” during The Sabbath (which includes using electricity). The man offered me cookies before I left. “No thank you.” In my mind I though they might be poisoned. Nonetheless, I was tempted. I like cookies.

I’ve always been interested in Jewish culture. My high school was 1/3 jewish and growing up I attended many Bar/Bat mitzvahs. I’ve dated a couple of Jewish girls. So…to temporarily quench my curiosity concerning the Jewish culture, here are the haphazardly-picked fruits of my research-labor on the this extreme sect of Judaism:

hasaid jew 2

Who’s hungry? For dinner we’re eating…white tablecloth!

Hasidic Judaism was started 250 years ago by Baal Shem Tov:

Baal Shem Tov

True dat Baal…true dat. Everybody around me stuntin.

Boys and girls are segregated at an early age and never participate in activities where the sexes are mixed. Dating and falling in love are as foreign to them as it is common to our wider culture. A mate is arranged through the aid of family, friends, and members of the community who act as a shadchan, or a marriage broker. Before the arranged marriage, the prospective pair engage in “sit ins” where they talk to one another for a couple of hours. Then they get married and spend the rest of their lives…

For boys, learning the Torah is the main the objective. They often spend 10-14 hours a day praying.

They average 8 people per family. They are strong proponents of birth control and planned parenthood.

They live each day according to the 613 commandments.

They thrive under and enjoy this framework for living: what to eat (no pork or shellfish), no mixing dairy with meat, what to wear, respect parents, etc. It’s nice, comfortable, and easy following a prescribed framework for living.

Western culture is considered shameless and dangerous.

kim k

 

Modesty is very important. “What secures us and others.”

So what about the women wearing wigs? All Hasidic women must cover their hair…even at home, in case of an unexpected male visitor…hair is the crowning glory of a woman…hair is sensual…she wants to keep her hair for her husband.

So what about the men and those funny, curly sideburns? Those are called payots:

payots

Check out my payots…ladies

They exist because the Torah says, “You shall not round off the pe’at of your head.” (Leviticus 19:27)

What about the funny hats?

had hat

Covering your head is honoring god.

Marriage is about eternity.

“We don’t marry the one we love. But we love the one we marry.” Those two sentences, I think, encompass why some people can become so extremely religious.

During the reception the men and women are segregated.

What about Hanukkah?

Hanuka-Menorah-by-Gil-Dekel-2014

Hanukkah is celebrated because of an ancient, Jewish victory over the Greeks, when the Greeks wanted the Jews to assimilate. Meanwhile, us Christians celebrate a fat man squeezing his way down a chimney in the middle of the night to eat cookies.

The most fundamental theme underlying all Hasidic theory is the immanence of God in the universe.

Hasidic masters exhorted their followers to negate themselves. They want to create a seamless bridge between physicality and spirituality, body and soul, earth and heaven.

A feature common to all Hasidic sects is the view that secular education is a threat to their traditional values.

In Hasidic Jewish schools words are blacked out in textbooks such as dinosaur, universe, and gymnasium…why? Those words would bring up subjects they don’t want to talk about it.

I watched an interview of a man who left his Hasidic community. He said the thing he missed most was a sense of belonging. “Who’s gonna look after me if I’m in danger? No one.” When you’re in the the Hasidic community people are looking after you, caring for you.

In another interview of a couple of people who left the Hasidic community, the question was raised: How do they keep you in? “Well, they say things like, ‘The Gentiles will kill you.” But believe it or not, they don’t usually say it’s forbidden to leave. It’s more that they stress: why would you even want that? The lesson of the Holocaust: stay as insulated and isolated as possible.

But wait…why is the word gymnasium blacked out of textbooks? Because gymnasium means exercise…exercise means body (the rude and callous flesh)…and exercise means secular, western culture.

So if you practice Hasidic Judaism…you’re frowned upon if you run?

To each his own…but not for me.

 

Sober vs. Drunk #1

sober vs. drunk

Sober:

Tickle your ass with a feather?

What did you just say to me?

It’s particularly nice weather.

Drunk:

Stick a feather in your ass.

What?

It’s fucking raining.

Red Bull and Marketing

Chuck Norris Red Bull

I drink a lot of red bull…this dietary choice along with other lifestyle habits (see Health post: How bad are all-nighters for you…really?) means that I will be pleasantly surprised if I live past 35.

Red Bull gives you

How did Red Bull become such a worldwide phenomenon? How did a simple energy drink become a 7.9 billion dollar company and ranked as #74 world’s most valuable brands? (Forbes, May 2016). How did a company started in 1987 sell 5.9 billion cans in 2015?

Basically, it all starts off with this guy:

Dietrich

Dietrich Mateschitz…meeting this guy:

Thai dude

Chaleo Yoovidhya.

Dietrich Mateschitz was the son of primary schoolteachers who separated when he was young. It took Dietrich ten years to graduate from college (Vienna University of Economics and Business Administration) with a degree in marketing. His first marketing job was selling detergents. His second job was selling Blendax toothpaste. While selling toothpaste Dietrich found himself traveling frequently, particularly to Thailand. While in Thailand Dietrich noticed the tuk-tuk drivers were drinking something called Krating Daeng, which translates into English as Red Gaur. This syrupy tonic was meant for blue collar workers: an energy boost to get them through their long, arduous days. Dietrich tried the drink himself and saw that it helped alleviate his jet lag. He called up Chaleo…

Chaleo died in 2012, was a recluse, and didn’t partake in an interview for the last 30 years of his life. He was born sometime between 1922-1932 somewhere in the middle of Thailand. His parents raised ducks and traded fruit. Chaleo had little formal education and moved to Bangkok to become an antibiotics salesman. Then he quit and set up his own small pharmaceutical company, TC Pharmaceuticals in the early 1960s. Later on, after a claimed vision of “divine inspiration,” he developed the energy-boosting drink: Krating Daeng, first introduced in 1976. The logo depicts two large, red bulls charging at each other, which are not cattle, but wild gaur.

(Tangent: Chaleo’s son said he never heard the words difficult or impossible come out of this father’s mouth.)

“Hey Chaleo, this is Dietrich, the toothpaste salesman you met last week. I-”
“Who is this?”
“I like your product. I think we can-”
“I don’t have time for this. You-”
“I’ll put up 500,000 dollars for a company that I’d like to start with you. If you put up $500,000 as well, I’ll give you 51% ownership. I believe my idea can make millions. I know a lot about marketing.”
“…go on.”
“Meet me for lunch tomorrow. Give me 30 minutes of your time and I’ll explain my idea.”
“…all right…”

Red Bull GmbH (the distributor) was born. Dietrich changed the product so that it was carbonated and catered not to blue collar workers but to the western, well-off, “relative elite.” Red bull has 2x the caffeine as Coca-Cola. It self-describes its color as amber, but looks like piss. It tastes pretty good and does give an energy boost…but so what? There are many, many products, ideas, and books out there which are good but are never lifted off the ground. What lifted Red Bull off the ground?

Anti-marketing/underground marketing/guerilla marketing

I’m not sure if this concept has been adequately studied by business schools (it probably has) but here’s my own definition: “A product subtly pushes itself as a product that doesn’t need to be pushed.”

Red bull’s first market was Austria (Dietrich’s stomping grounds.) They first marketed to extreme skiing. Their idea was to give away freebies at extreme events. They didn’t want to show “how awesome the product is so you should buy it.” They wanted to give away their product to show that they were a part of the event/the sport/the people…so cool people would like it and do the marketing for them. 

“Since its early days, Red Bull has positioned itself into almost every active pursuit a human being can attempt, making the beverage itself feel like more of an afterthought.” -Ethan Wolff-Mann

Remember when Red Bull sponsored the highest skydive?

I mean, just look at some of these obscure, sponsored events:

Did you know that red bull even has a record company called Red Bull Records? They signed the group: Awolnation which wrote the song: Sail. They even sponsor a paper plane throwing contest called Red Bull Paper Wings.

The marketing concept is brilliant (and it had perfect timing…I think…with all the products that are pushed on us relentlessly each day). Red Bull “pushed” themselves specifically on males 18-34 who were doing extreme, cool things…then these guys began drinking red bull and the sheep followed in their footsteps.

I remember my first encounter with red bull. I was playing indoor lacrosse and my team’s goalie, a funny maniac named Tucker, chugged a red bull before the game. What’s that? An energy drink? But even before I asked the question Red Bull had penetrated my sheep psyche. Months later my best friend and I were furtively taking sips of Red bull during chorus and singing tenor like badasses. Multiply this experience by 100000.

Coincidently, look at the writer, Tucker Max, who discussed a “Tucker Max Death Mix” of vodka and Red Bull. His books have sold millions of copies. What better way to advertise Red Bull than a writer who drinks it, does crazy shit, and has wild stories?

Red Bull was able to market itself as rebellious and subversive. We’re all bombarded by at least 3000 advertisements a day…how refreshing is it to encounter a product “naturally” opposed to pushed down our throats/eyes/ears.

Red bull was able to find its way (despite denials of this objective by the company at large) as an ideal mixer for drinks (get drunk and stay awake). Just look at Red bull’s website today: (http://mywings.redbull.com/us-en/) there are two images of someone partying and someone working on a rocket in the darkness. The late-night partier and the late-night scientist…two self-proclaimed edgy-independents. Get those kind of people to use your product…game-set-match.

red bull dub step

If you can’t tell already by this post…I’m torn up with thoughts about marketing. It’s something I’m struggling with concerning my writing. How much should I push it? How much should I let people know that I have some valuable thoughts that they might enjoy? I don’t know. There’s a part of me which says: I don’t give a shit…I’m gonna create and if you wanna come along for the ride…great.

But wait…there’s no doubt that as artist you have to put yourself out there. But again…how much?! You want people to find your art organically…because that’s the best way to encounter art. An artist who shouts: Look at me! Look at me! usually isn’t very good. It means they are concerned with the wrong things. An artist should be focused on their work…that’s it.

So I’ve decided I’m gonna keep pushing over the years and steadily putting myself out there…hopefully word-of-mouth does the grunt work, but who knows? Maybe I’ll remain a Krating Daeng…

In any case, I’m gonna go get another red bull out of the fridge and pull an all nighter…

And write.

Path Dependence

During college I took almost all of the economics and psychology courses available and was conscious that many of the concepts and insights of both disciplines overlapped. They often had different names for the same, exact thing.

Behavior Economics = Experimental Psychology

I won’t bore you with specific examples from each field, but there’s one concept in economics which I don’t remember discussing in any of my psychology classes: path dependence. I believe an in-depth, psychological analysis of this idea would have many implications for areas such as happiness, learning, addictions, relationships, disorders, etc.

Path dependence is the idea that the set of decisions we face is limited by decisions one has made in the past, even though past circumstances may no longer be relevant.

In other words, inferior standards can persist simply because of the legacy they have built up. 

The most commonly used example to illustrate path dependence is the QUERTY vs. DVORAK keyboard story.

QWERTY vs. DVORAK

QWERTY, the keyboard, was designed in 1878 for the Remington No. 2 typewriter. The design purposely put the most commonly used letters “far away” from one another to prevent mechanical jamming. Typewriters soon became obsolete, yet the QWERTY persisted. The economist David Paul (1986) argues that QWERTY’s triumph over its initial rivals resulted largely from the happenstance that typing schools and manuals offered instruction in eight-finger “touch” typing first for QWERTY. The availability of trained typists encouraged office managers to buy QWERTY machines, which in turn gave additional encouragement to budding typists to learn QWERTY. These positive feedbacks increased QWERTY’s market share until it was established as the de facto standard keyboard.

In the 1930s the Dvorak keyboard came on the scene. Despite experiments showing the keyboard’s superior ergonomic efficiency (all the most commonly used letters are “close” to one another), Dvorak couldn’t gain a foothold in the keyboard market because QWERTY was so widespread. So, our choice of a keyboard today is governed by history, not by what would be ergonomically and economically optimal. 

A lesser known example of this phenomenon is the use of railroad gauges that are 4 feet 8.5 inches, which began in Liverpool in the 1830s. These railroad gauges are now used on over half the world’s railways.
standard-gauge-vs-russian-gauge

The “Father of the Railway,” George Stephenson, built the first public inter-city railway line in the world to use steam locomotive, the Liverpool and Manchester Railway which opened in 1830. He used 4 feet 8.5 inch gauges because he had experience using the gauge on an older system of primitive coal tramways serving a small group of mines near Newcastle, England. Rather than determining optimal gauge anew for a new generation of railways, he simply continued his prior practice. His model served as a model of best practice for many of the earliest modern railways in Britain, continental Europe, and North America.

Yet, most railway engineers today view this 4 feet 8.5 inch gauge as narrower than optimal. Why should we keep using a gauge adopted more than two hundred years ago for horse-drawn coal carts for powerful locomotives, massive tonnages of freight shipments, and passenger trains traveling at speeds as great as 300 kilometers per hour (186 mph)?

Because although engineers would choose a broader gauge if the choice were open, they do not view potential gains in operating efficiency as worth the costs of conversion.

I could type this blog faster with less strain on my hands using a Dvorak keyboard, but the time and energy it would take to learn how to use a Dvorak keyboard wouldn’t justify me switching over.

So how could this idea be applied in the field of psychology?

1.) Relationships

It takes lots of time and energy to find a partner, to find love. You wade through those early dates, you gradually learn the person’s quirks, values, beliefs, fears, hopes, and dreams. You have intimate experiences with them. You cry, laugh, and travel together. You develop intense connections.

All of sudden, you’re thinking about them every other moment of the day. All of sudden, you’re living together. All of sudden, you’re married. All of a sudden, you have whining, needy kids. All of a sudden, youth is gone and you’re both old, wrinkly, and ugly together. “Honey, have you seen my dentures?”

But what if…at some point during this charging stampede of life and love…you encounter someone else who seems perfect, ideal, undoubtedly better than the person you’re with? Maybe it’s a co-worker who makes you laugh like you’ve never laughed before…or maybe you’re at party and this person asks you piercing questions and seems to understand a part of you in which your partner was always callously indifferent? Or maybe you’re at a family reunion and the brother of your husband seems full of life, confident, charming, and you wonder…

No. You love the person you’re with…you’ve chosen the QWERTY keyboard and the 4 feet 8.5 inch gauge and they work just fine. The time and energy and turmoil and chaos it would take to make the jump don’t justify the switch.

And who’s to say this new person is optimal? Or if they even share your enthusiasm? We’re all engulfed in uncertainty and the clock is ticking. Life is actually smoother and easier if we’re not always looking for the optimal…if we accept rather than search.

But for the sake of argument let’s say we somehow know this new person is optimal and that they think you’re optimal too. Doesn’t matter. We encounter these possibilities almost everyday (most of us willfully ignore them), but we’re already experiencing path dependence with our high-school sweetheart…we move on.

2.) Addictions

I’m severely addicted to coffee. During college, early internships, and my first jobs I drank it like a maniac to keep on grinding. Now I’m completely dependent on the substance.  Yes, it would likely be optimal if I didn’t spend so much money on coffee, and if I didn’t experience headaches and crankiness if I didn’t get my fix, if I didn’t get distracted and shiver with delight when I smelled coffee beans. But there’s too much going on with my life right now (job, writing, reading, calling my grandmother, daily tug-of-war sessions with Hank, etc.) for me to ween myself off caffeine. Apply this to people who consistently use alcohol, marijuana, etc. to get through the day.

3.) Jobs

Many people are in “sub-optimal” jobs they dislike. There’s another occupation they’d rather be doing and in which they’d be providing more value. Yet they continue with their dreary, soul-sucking 9-5.

I remember when I first moved to NYC I thought I’d wait tables for a couple of months then find a job in journalism. But the novel I was working on, my own research, learning, reading, and waiting tables always trumped the effort and uncertainty to find an occupation which I wasn’t even sure I’d enjoy or benefit from. Three years have gone by.

Again, often the time and energy to search and acquire a new job doesn’t outweigh the subsequent uncertainty, upheaval, and strain. The current job pays the bills, feeds the kids, and allows you to go on a pleasant vacation once a year. Why change?

To conclude, I believe that our society and culture subtly shoves down our throats these notions of ideal love, ideal health, and an ideal job. Of course we should strive for finding the best partner, maintaining a healthy lifestyle, and working in an occupation we’re passionate about. But we also have to be realistic and realize that something has to give…something will always be sub-par. 

We are constantly passing up optimal opportunities because of path dependence. I think if more people acknowledged this fact many disorders, mid-life crises, and bouts of depression would be alleviated.

So , when I’m on a train using 4 feet 8.5 inch gauges, typing on a QWERTY keyboard an email to my bartenders about upcoming drink specials, fiendishly drinking coffee, and thinking about the date I’m about to go on with a girl who may or may not be the one…

I won’t stress.

 

Subscribe here:

Fred and The Trap House

Traphouse

The nighttime chef at my restaurant is more hood than a pile of empty 40s and torn blunt wraps in the back of a stolen mini-van. He’s more hood than the Sunday morning ghetto noises of rusty church organs, wailing babies, thug music blaring from busted speakers, and toothless men sitting on stoops cat-calling passing women. He’s more hood than fried chicken doused in hot sauce served with Sunny Delight with a side of yo mama’s got a fat ass.

I’m not talking about the hood you hear about in radio-rap-pop songs, the ones associated with wasted white girls dancing in college…the ones where rich black men squeak their auto-tune nursery rhymes through diamond teeth while wearing tailored clothes and bright bling-bling, those lil johns, lil waynes, lil durks, young bucks, young jeezies, young dolphs…those little-young kids who sing their songs at nice burfday parties.

I’m talking about real hood, half a century of hood, 10 years in prison for manslaughter and nobody to help you or give you a record deal when you’re out…hood, working 2 minimum wage jobs, 6 days a week…16 hours a day in cramped, steamy kitchens…hood, can’t see your five year old son because your baby mama is blowing a guy who works for child’s services…hood, choked out on a subway by a police officer for looking at a white girl…hood, a lifetime of poverty, grinding with no end in sight, and oppression…hood.

That’s my chef. He’s real hood. We’ll call him Fred. Most of the time we get along quite well.

But Fred has his mood swings (10 years in prison for manslaughter mood swings). One moment he’s kind, friendly, and obliging…the next he’s screaming in my face (I don’t know why), convinced I’m racist, blind with rage, on the verge of attacking me, and storming out of the restaurant in his Tims.

I’m convinced he likes me, though. We’ve had many pleasant conversations.

Fred is 47 but looks like he’s 27 (black don’t crack…why? future blog post). I’m a curious person and when we take out the trash each night I like to talk to him about his life.

Fred has a wife who’s 23. One night I asked him, “How did you meet her?”

“At a trap house.”
“What’s a trap house?”
“You don’t know about trap houses?” Fred was appalled at my ignorance.
“No.”

Before I give you Fred’s explanation, let me inform you that a trap house is NOT this:

 

This is that radio-rap-pop song trap house. “My trap house a waffle house.” Sure it is, Young Durk. But this is not real hood.

Even urban dictionary has it all wrong: “Term used to define a crack house, or the surroundings in which a drug dealer or (trap star) would use to make their profit.” Romanticism sometimes bastardizes truth.

When I later told Fred about this definition he laughed, “Yea, that’s the rap song trap house, the south trap house, in NYC it’s a whole different thing.”

In reality, or at least, in NYC, a trap house is a place where an older gentleman with money opens his doors for young people/partying people to come in and enjoy themselves with booze and weed. These young people get intoxicated and hook up until the sun rises. A trap house is a modern-day, ghetto salon. 

When Fred got out of prison he spent a lot of time in trap houses. One night he went to a trap house and saw a young woman who was sitting by herself in a corner. She wasn’t “all up on the other men,” like the other girls. “That’s the one for me,” Fred thought. “I will make her my wife.” They blazed, discussed various topics, discovered shared philosophies, and fell in love.

Their marriage has not been easy. Fred’s wife, let’s call her Martha, is still a 23 year old woman learning about the world. Martha likes to attend rap concerts with her girlfriends. Fred doesn’t go. “Why not?” I asked. “You think I’m gonna waste my time at one of them shows? Give my money I sweat for to Kanye or Jay-Z? Hell no. What has any of those niggas ever done for me? Nothing. You think I’m gonna give my cash to those niggas and stand around while those niggas jump around a stage? Na.”  Despite his mood swings, Fred has his own wisdom.

Fred also doesn’t go to the club with Martha. “I’m done with that shit,” he said. “I’m too old and tired for those games. It’s always the same shit. Females get drunk. Then they start flirtin’ with other guys. Then they men get angry. Then the men fight. Somebody gets hurt. Always the same shit.”

Sometimes Martha threatens to hook up with other men. Fred is 47 and has been around the block. “Look, Martha, if you wanna do that, fine by me, but I’m out. You know I can find my own pussy. I’ll go on backpages tomorrow and have 2 girls all up on me in no time. You think another man will support you like me? Pay your rent? Buy you shit? Na. Those niggas that givin you attention, they don’t care about you like I do. They goan sing you a song, tell you a story, bang you out, and kick you out the door the next day.” Again, Fred has his own wisdom.

What provoked this post was a conversation I had with Fred last night. Lately, after long shifts, I’ve been joking around with Fred and saying,

“After we close this restaurant down, I’m going straight to the trap house.”
“Haha. Crazy white kid like you in a trap house? They’d love you.”

So tonight Fred says:
“My wife and I were actually talkin’ bout the Trap House this morning.”
“Really?”
“Yeah, we was talkin about this video some niggas took of me and posted online. Shit was crazy.”
“What kind of video?”
“So it’s like 4am in the trap house, right? And everybody high as shit. This girl goes into the bathroom and comes out buck naked, “I want a nigga to eat my pussy right now,” she says, and sits on the couch. So I start eatin’ it and these damn niggas start taking a video of me. Then they posted that shit online.”
“Wait, were you married to your wife at this point?”
“Na. We was only talkin’.”
“And what’d she think of it?”
“She thought it was funny. She know I’m a freak.”
(Side note: Fred is a devout muslim who doesn’t drink.)
While helping Fred throw trash into a dumpster I start beat-boxing.
“Damn, that’s pretty good.”
“Practice.” Then I start to spit:

Quiet as a mouse
White kid sneakin’ into the trap house
He starts to beat-box

All the bitches drop (Fred chuckling)

They panties
Martha got a nice fanny
 (Fred: Woah woah woah)
Lookin’ for a pretty slut
Smokin till the sun comes up

While in the elevator Fred says,

“You gotta be careful, though, if you go to a trap house and start makin a scene like that.” (Fred often takes me more seriously than I intend.)
“Why?”
“Cause if all the girls start payin you attention, then the niggas will get jealous and try to fight you.”

Note to self: Do not beat box too enthusiastically when visiting a trap house.

Because this is not a rap video…

This is the hood.

Biggie smalls bedstuy

 

Subscribe here:

Who is more courageous?

Who is more courageous?

The man who quietly and patiently endures
his daily struggles and hardships
or the man who recklessly throws it all away
and explores?

The man who looks for beauty, hope, and truth
in the mundane, dreary routines of his life
or the man who refuses to settle, accept, and obey
and takes risks by journeying into the wild unknown?

The man who steadily waits through temptation and pain
for the opportunity and light to arise
or the man who seizes the day
and with desperate frenzy creates his own path?

Courage is the ability to do
something that frightens one.
It is the ability to fight through
obstacles.

What is more frightening?
Trying something new and leaving it all behind?
Or facing the challenges and difficulties of the day head on?
Do you know the difference between obstacles and signs?